The Ambition Company is an international strategy and behavior design consulting firm.

We partner with teams to harness the Science of Ambition to generate impact and results.

The Ambition Methodâ„¢ is the first proven approach to generating results by focusing on Ambition and the power that this can drive – for individuals and teams alike.

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russell raath

About Russell Raath

Russell Raath has been at the nexus of large-scale behavior change for over three decades. Following an early career that emphasized the rigors of process engineering, he had a successful career in New York with Deloitte Consulting. After investing time on the other side of the consulting relationship as a Senior Vice-President with Bank of America/Merrill Lynch, he spent ten years working alongside the famed Change guru and Harvard Professor Dr John Kotter running the Kotter International Consulting Group.

Born in Zimbabwe, Russell is fortunate to have a global education spanning South Africa, China, Europe and North America. He is passionate about the impact we have on the world and one another. He founded dare ambition to scale the power of potential, and created The Ambition Methodâ„¢ to help realize the incredible impact of ambition for millions of people around the world.

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